Jonathan | Portfolio

Growth Lead · Samsung Electronics · Nordic Region

I'm Jonathan — a 27-year-old dual Swiss-Swedish commercial operator who builds programs at scale. Currently owning a $20M+ portfolio at Samsung Electronics across the Nordics. Dual Master's from Korea University and Cornell. Five countries, five languages, one relentless drive to grow.

$20M+

Portfolio Under Management

102%

Lead Generation Growth

5

Countries Lived & Worked

52%

Cost Reduction Delivered

P&L Management•Commercial Leadership•AI Implementation•Market Expansion•Cross-Functional Teams•Vibe Coding

P&L Management◆Samsung Electronics◆Nordic Markets◆Financial Modeling◆Cross-Functional Leadership◆EU Regulatory Compliance◆AI Implementation◆Go-to-Market Strategy◆Revenue Enablement◆Cornell University◆Vibe Coding◆Product Lifecycle Management◆5 Languages◆Market Expansion◆Three.js + GSAP◆P&L Management◆Samsung Electronics◆Nordic Markets◆Financial Modeling◆Cross-Functional Leadership◆EU Regulatory Compliance◆AI Implementation◆Go-to-Market Strategy◆Revenue Enablement◆Cornell University◆Vibe Coding◆Product Lifecycle Management◆5 Languages◆Market Expansion◆Three.js + GSAP◆

From Bogotá to Stockholm —
building what others merely manage.

The operator mindset.

I don't just execute strategy — I own it. At Samsung I scaled a solutions portfolio from $3.7M to $6M+, cut costs by 52%, and drove triple-digit order volume growth across 4 markets. At EF Korea I delivered a 102% uplift in lead generation in under 8 months.

The global edge.

Five countries. Five languages. Dual Master's degrees across two continents. I've never just lived in markets — I've led in them. That's what separates execution from real commercial ownership.

Proven Performance

Numbers that
move markets.

$0M+

Revenue Portfolio Scaled

from $3.7M via direct P&L ownership at Samsung Electronics

+0%

Peak Order Volume Growth

across 4 Nordic markets simultaneously

Subsidy Cost Reduction

while simultaneously growing attachment rate +60%

+0%

Lead Generation Increase

through digital go-to-market restructuring at EF Korea

+0%

Referral Opportunities

via CRM-driven digital engagement strategy redesign

-0%

Operational Lead Time Cut

by streamlining planning frameworks across international teams

The Match

What you need.
What I bring.

Requirements

My Track Record

End-to-End P&L & Commercial Ownership

Scaled Samsung's Nordic solutions portfolio from $3.7M to $6M+ with full P&L ownership — pricing architecture, partner negotiations, subsidy management, and commercial model design across 4 markets simultaneously.

Commercial Strategy & Roadmap Design

Architected Samsung's 3–5 year "Flex 2.0" strategic vision using a three-tier evaluation framework: commercial viability, technical feasibility, and strategic alignment — presented to and approved by regional VP.

Advanced Financial Modeling & Data Analytics

Built Excel-based models tracking profit margins, pricing sensitivity, and supply chain cost drivers at Samsung. Rebuilt EF Korea's entire digital analytics infrastructure from scratch — +102% lead generation.

Stakeholder Management & "Influence Without Authority"

Reversed a planned program sunset at Samsung by winning over senior D2C Heads and Commercial Managers using a MECE problem-solving framework and hard data — without direct line authority over any of them.

Circular Economy & Sustainable Platform Strategy

Owns Samsung Trade-In (circular economy / device buyback) and Flex (consumer leasing) across all 4 Nordic markets — circular platforms scaled to a $6M+ portfolio with rigorous WEEE and ESPR compliance.

Translating Customer Insights into Scalable Offerings

Synthesized market data, live ad-to-checkout funnels, and customer feedback to build localized value propositions — driving +50% to +123% order volume growth across 4 Nordic markets simultaneously.

Executive Presentation & Communication

Regular presenter to Samsung's regional VP and executive stakeholders. CEMS consulting project delivered to C-level execs and senior consultants at Mercedes-Benz HQ in Stuttgart.

Structural Matrix Navigation & Framework Governance

Operated across Samsung's full matrix — engineering, sales, finance, sourcing, legal, and 4 regional country managers — driving alignment on multi-market commercial programs through inclusion-first governance.

Digital, AI, & Automation Savvy

Independently built a private AI desktop application (Qwen 2.5 14B, self-hosted Linux), a React Native mobile telemetry app, and this AI-powered portfolio — from architecture to deployment, no outsourcing.

Regulatory & Compliance Awareness

Navigates CCD II, GDPR, WEEE, IDD, ESPR, and AML (Penningtvattslag) across 4 Nordic regulatory frameworks at Samsung — compliance is not a handoff; it is built into every commercial model.

Beyond the Day Job

Personal
Projects.

GarageApp — Mobile Product Build

From concept to App Store: designed, architected, and shipped a data-driven vehicle telemetry app. Full product ownership — roadmap, UI/UX, API integration, and predictive analytics dashboards. Built in React Native and Expo.

React NativeExpoTelemetry APIsAI Tools

Athena — Private AI Infrastructure

Engineered a fully private, self-hosted AI desktop application running Qwen 2.5 14B Instruct — zero cloud dependency. Native PySide6 interface with real-time web search integration built directly into the model pipeline. Deployed on self-hosted Fedora/Docker.

PythonPySide6Qwen 2.5Docker

Real Estate Portfolio — Investment & Operations

Co-managing a €5M+ investment portfolio across 3 countries. Responsible for acquisition strategy, financial modeling, P&L oversight, and operational management of commercial and residential assets.

Financial ModelingInvestment StrategyExcelAI Tools

The Journey

CAREER
PATH

2017

Tokyo Bound

Moved to Japan to study International Business at Tokyo International University — the start of a global education and a hunger for environments that challenged everything I knew.

2019

Seoul Next

Transferred to South Korea's Kyungsung University. Deepened APAC market fluency, built Korean language skills, and built a cross-continental professional network.

2023

Dual Master's

Graduated with an MSc in International Management through the CEMS Global Alliance — Korea University Business School and Cornell University. Awarded Certificate of Outstanding Service & Leadership.

2024

102% Growth

At EF Education First Korea, rebuilt digital marketing strategy from the ground up. Lead generation up 102%. CRM retention up 20%. Referral conversions up 382.6%. In under 8 months.

2025

Commercial Ownership

Joined Samsung Electronics as Growth Lead. Took P&L ownership of Samsung Flex, Trade-In, and Care+ across 4 Nordic markets — scaling the portfolio from $3.7M to $6M+ and cutting costs by 52%.

Now

Scale & Lead

Overseeing a $20M+ multi-category portfolio across Mobile, Laptops, Tablets, and Wearables. Co-leading a €5M+ real estate portfolio across 3 countries. Always building.

Where I've Operated

Global
Footprint.

Colombia → Switzerland → Sweden → Japan → Korea → USA → Korea → Sweden

5 languages. Adapts to every timezone, culture, and market.

Global Perspective

5 countries.
5 languages.
One mindset.

🇸🇪

Swedish

Native Speaker

Grew up in Sweden

🇬🇧

English

Native Speaker

International upbringing

🇫🇷

French

Highly Proficient

Multi-region communication

🇰🇷

Korean

Very Good Command

APAC market experience

🌏

Regional Bridge

Five Markets. One Fluent Operator.

I haven't just visited these markets — I've lived and worked inside them. Japan taught me precision, patience, and deep cultural attunement. South Korea forged my APAC commercial instinct and language skills. The United States (Cornell) grounded me in global finance and strategic leadership. Sweden is home — native fluency, Nordic market expertise, and a lifetime of cultural context. Switzerlandis in my roots — a natural bridge to European precision and multilingual business culture. This isn't a résumé of stamps; it's a lived network.

Countries Lived In

Colombia · Switzerland · Sweden · Japan · South Korea

Languages Spoken

English · Swedish · French · Korean · Japanese

Continents Operated

Americas · Europe · Asia

Off the Clock

Beyond
the Office.

Cars

For me, cars aren't just engineering marvels or art on wheels — they're where I think. There's something freeing about driving without a destination, seeing the world through the windshield instead of a plane window.

Watches

My love of watches comes from the sheer craftsmanship required to build something that 'just' tells the time. In the digital world we live in, a mechanical watch keeps me grounded — a reminder that true quality takes genuine time and effort.

Traveling

Having lived in 5 countries, I believe there's something irreplaceable about experiencing other cultures firsthand. Traveling isn't just sightseeing — it's the fastest path to perspective, adaptability, and genuine understanding of the world.

Ask Me
Anything.

Have a question before reaching out? My AI knows my career, projects, and background inside out. Ask what drives me, what I've built, or what I'm looking for next.

Jonathan's AI — Online

Hi! I'm trained on Jonathan's full background — career, projects, education, and what drives him. Ask me anything. If you're a recruiter, share your company's website and I'll show you exactly how he fits.

Open to Opportunities

Let's
Talk.

Looking for a commercial operator who builds programs from scratch, owns P&L, and actually delivers? Let's connect.

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